To add to your point, Thor, in my view, when I express my dislike on something it wouldn’t necessarily To be taken as criticism.
There is a difference between saying, “I totally dislike that movie” or “This movie is bad”. The second sentence is criticism, the first one just a personal reaction to the work.
I also think, a work of media should be evaluated on its own terms. But I am well aware that usually my ideas of the creator’s intentions are insinuations on my side. I am not interviewing those people.
But I can fully believe, the creator (composer/director) completely managed to fulfill his ambitions and meet his or her own objectives, still I strongly dislike the work.